Here is a really simple way to describe preselling. The visitors that come to your website need to be put into the mood to buy before sending them on to the actual purchase site. So how do you do this? This is a skill that not everyone has but it can be learned. One of the most important things when it comes to preselling is to have a convincing website.
It’s a Matter of Trust
You have to learn how to communicate on a level that allows people to like you and trust you. If you build a relationship with the people that come to your website, they will be more apt to listen when it comes to a product you recommend. Working on your reputation is one of the major ways of getting people to come to your website. The more you are in the public eye (in this case the Internet’s eye) the more you will begin to be associated with a trustworthy site.
With all the distrust of the Internet when it comes to operations that are here today and gone tomorrow, one of the main things that will set you apart is being there. Being ranked in the top does not hurt either. The longer you can stay in the top rankings, the better known you will become in your particular niche.
How Do I Learn to Presell?
One of the major ways of preselling is not by bragging about the product to the point of boring the prospective buyer to death. The one thing the client wants to hear is how this process is going to work for them. They are not interested in all the hype. This monologue is available from everyone you talk to that tries to sell you something. The marketer tells you how great their company is and you will be making a huge mistake if you do not jump on this right now. This is not what makes someone want to try a product or service.
The worst thing you can do is start pitching a sale the minute you begin to talk to someone. First of all, they have heard this a million times for a million other products. The thing they want to hear is how it works – how it will help them. Explaining the product or service with a bit of excitement at how well it works will get them interested. Interest in the product is the first step in the door.
Keep Them Wanting More
For example, you have a website that promotes a business product. The website must be promoted to gain popularity and credibility. One of the keys is to make it as interesting as possible. The way to do this is to tantalize the visitor. Keep them wondering what they will read next. Make them want to visit your website. This creates a relationship with the prospective buyer.
The content you put on your website will have to be of a quality they cannot resist. Information they may be seeking is one way of providing quality content. A website has to be credible. They must provide information that is important and the visitor must feel they have come away from the website with something they did not know before.
Banging them over the head with how good the product you are promoting is will drive them away faster than anything. The subtlety that you use to get them interested is important. Make them think that this is their idea, not yours.
Think about this. There is a really good show on television that you watch religiously. Every week you have to tune it to find out what is happening. The same principle can apply to network marketing. By providing fresh new content you will get the visitors to come back to see what you have now. They will be interested and over a period of time, this is what builds a relationship. This will become as routine for them as watching the television show.
Credibility and Information
Give your readers what they want. The reliable honest truth about whatever you are promoting. Provide proof that the product or service works. People believe what they can see. The more you tell somebody something, the more they are going to want to know how you know this. By providing proof of what you are saying, you will attract more prospective buyers.
Preselling is an art but it is an art that is easy to learn if you take the time. Find out what people want. Put yourself in their place and see what attracts you to a website. What would it take to get you to a website? When you ask yourself these questions you might be surprised to learn what you have been doing wrong all this time.